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I’m not going to lie to you. Writing a high-quality blog post that gets mega numbers of engagements and comments is very difficult. I can’t tell you how many other blog posts I’ve read that attempt to sugar coat the blogging process to say that anyone can do it. Anyone can’t.
Do you realize there are millions upon millions of active blogs today? Talk about a saturated market. Yet, you are still writing mediocre to maybe average content and expecting a motherload of followers to bow down at your feet for writing the best blog post ever.
Ok, so I may be a little irritated, but I think you get my point. So, how do you shine as a blogger? Surely the ones that are hitting high numbers started at the same low point as you are. How do you get there? What do you do?
Let’s look at 10 steps you can follow to work towards shining as a blogger. Notice I did not say “instantaneously” or “overnight.” Forget about those two words. Yes, there’s a rare chance a post could go viral, but don’t plan on it.
1. Pick the right niche
Most people don’t think the niche is one of the main causes of a dried up blog, but it is. If you don’t pick a niche that’s easy to write about and has a high search demand, you’re going to find out quickly that there will be crickets chirping instead of blazing comments. If you are an expert in parenting, but know nothing about technology, would you pick technology as your niche? Probably not…
2. Write content people want to read
If you aren’t putting out good content, and I’m talking about content that readers love, share, and find valuable, it’s really going to be hard to do anything else to grow your blog and shine as a blogger. How do you do it if you are a new blogger? Network with other influencers, read popular blogs, take courses and webinars on blogging. Immerse yourself in the world of blogging.
3. Network with other bloggers
It may sound crazy when you hear it the first time, but networking with other bloggers is a very sane idea. Not only do you meet other like-minded people who do what you do, you form bonds, gain followers, and learn new tips. Facebook groups are great places to interact and network with bloggers.
4. Don’t be afraid to create controversy
You are sure to get some comments on controversial posts. Don’t be afraid to address topics other bloggers shy away from due to potential backlash. When you push other people’s buttons, you set the expectation that you aren’t afraid to handle the good and bad responses. Look for touchy subjects in your niche and have at it.
5. Offer a freebie
I love getting something for free. I bet you do too! Chances are your readers love getting something for free. For me, I offer a free 7-day email crash course about how to start a blog. It costs my readers $0. Zilch. Nada.
6. Comment on other blogs
You like it when others comment on your blog, so return the favor. Set a goal of responding to a certain amount of blog posts every day. Make sure your comments are meaningful and don’t over promote yourself. I like this strategy because you normally have to leave your name, email, and URL in the post. Free advertising for your blog, plus a great opportunity to prove you’re a subject matter expert in your niche.
7. Be organized
Blogging requires a great level of organization. I don’t know about you, but whenever I read a blog post, I can tell within the first 10-20 seconds how much time the writer put into the structure of the post. I make it a regular practice to develop an outline for every post. No matter if I’m writing a short 500 word post or a massive 3000 word article. All posts deserve the same level of attention, organization, and care.
8. Be active on social media
Sharing on social media is one of the best ways to get known as a blogger. One word of caution – share more than once. Think about why I’m saying this. If you post a tweet in the morning, 1 minute later, it falls way down in your feed. Use scheduling tools such as Hootsuite to automatically schedule posts at opportune times.
Don’t just share your posts. Ask questions, create polls, upload videos. Take an interest in the comments you get on social media. Treat them just the same as if they were comments that showed up on your blog. I like to think of my blog as my brick-and-mortar business and my social media accounts as my marketing plan.
9. Don’t rush to publish your next post
Isn’t it a great feeling to hit the publish button? I know the feeling! But, don’t rush to get that next post up and running. Spend extra time making sure you have your content laid out exactly as you want it, check spelling and grammar, and make sure you have used the right keywords.
I know too many bloggers who post every day, but their posts are mostly fluff. There’s one blog I follow where the blogger actually things his/her readers care about marathon run times. What does that do for me? What does that do for the reader? Absolutely nothing. Maybe some people like reading about it, but to me there’s no value. They probably publish 10-12 more times per month than I do, but I prefer to publish fewer posts with top quality. Volume of posts is not that important in the grand scheme of things.
Are you rushing? Go back to older posts and look to see if you cut corners anywhere. And go back and fix them!
10. Simply ask for feedback
If you are really looking to shine as a blogger, you can’t be afraid to ask your readers for feedback. I trust that you have a “Contact Me” page on your site, or another way for your readers to easily contact you. Use your email blasts as a way to ask for honest feedback. Create a Facebook poll, run a Facebook live Q&A session, or simply start a group chat. It’s much easier than you think to get feedback on your blog. All you have to do is ask. Cool, huh?
Now it’s time to put these tips into action and work your way towards shining as a blogger. Anyone can blog, but to succeed and grow your blog takes practice, strategy, and perseverance.