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Hey gang! Are you one of those bloggers struggling to get comments, likes, and shares on your shiny new blog post? Are you getting frustrated at the end of the month to see that you’ve actually LOST followers?
For many bloggers, the only sound in the world they hear after posting what they think is the best blog post they’ve ever written is the sound of chirping crickets. Sound like you? If so, this post is perfect for you!
Today, I’m going to talk about 5 reasons why this is happening and give you the tools you need to overcome this.
1 – You’re spitting out garbage
Producing high-quality content is CRITICAL in drawing in and maintaining readers. If you are posting just to post, it’s not going to get you anywhere. I don’t post a blog post unless I know that the content I’m writing solves a reader’s problem or provides guidance on an important topic.
The post I’m writing today helps solve a problem. You may think it’s fun to write about a random activity you did during the day, but to 99% of the rest of the world, it’s just not that interesting. Sorry to inform you, but it’s true.
Too many blogs I follow today seem to post 2-3 times a day with random, unimportant information. I usually just hit the delete button because I just am not interested in reading random gobbldy-gook.
Before you publish your next blog post, ask yourself these questions:
- What do I plan to accomplish with this blog post?
- Am I providing solutions to common problems that my readers experience?
- Is this information relevant to my readers?
If you can’t answer these questions with valid answers, chances are your post will not get many eyes on it. Think twice before posting it. Find ways to make that post interesting, useful, and valuable. If you can’t find ways, scrap it!
2 – Your site is hard to follow
Blog design and structure is so important in bringing in and retaining readers. If your site is covered with pop up ads and useless buttons all over the place, it’s going to make it very difficult to navigate and follow. Limit your WordPress widgets! The more widgets you have, the slower your site will be.
When a visitor comes to your site, you have less than several seconds to impress (or detract) them. Make the most of the space you have to only include vital information about you, your blog, your social media contact information, and how to subscribe.
Your blog’s sidebar can be a very tempting place to throw in all of those “award” buttons you’ve collected, or all of your social media feeds. Keep in mind, though, while it’s not always a bad thing to have a full sidebar, each of those things you add to your sidebar contribute to the overall loading time of your site.
Not only that, but it also can make your site look cluttered. I recently removed all of my social media feeds from my sidebar. If someone wants to see my Twitter feed, they can follow me and view it on Twitter itself. Why waste valuable space on the sidebar?
3 – You’re posting too much
Yes, there is such thing as posting too many blog posts. Unless you have groundbreaking news or information to share with your writers, don’t overwhelm their inbox with 10 posts a day.
My personal goal is no more than 3 posts per week. I spend the rest of my time participating in my Facebook groups, my Pinterest group boards, and engaging with other bloggers.
The reason I spend so much of my time engaging with others is that your readers need to see that you are a genuine person, full of valuable ideas and information to share, and not just another one of the million plus bloggers trying to earn a quick buck.
Set a schedule for when and what you are going to post. Stick to it. There are going to be times when it’s ok to ignore that rule. As I’ve increased my following and influence in the blogging world, I get more opportunities to review products and host giveaways. Since those come in unannounced most of the time, I usually prioritize them and post them right away. But, in general, never bombard your readers with tons of worthless blog posts unless you have a damn good reason!
4 – You’re not promoting enough
No one will read your posts if they don’t know about it. Utilize your social media channels to promote your valuable content. Use keywords and the right hashtags to make your posts fall under more eyes. Make SEO research part of your posting process.
There are many good tools to help you share your content. I personally use Hootsuite to schedule blog posts to Facebook and Twitter.
I also recommend trying out Tailwind and Boardbooster for your Pinterest account. While there are fees tied to all of these, sometimes you’ve got to put a little money into it to get a good rate of return.
The bottom line is – just hitting the publish button isn’t enough. No one will see your post unless they have subscribed to your blog. Your key is to draw in NEW readers while retaining CURRENT readers. Here’s how I share each and every post I publish:
5 – You don’t own a domain name
How many times have you seen someone with a blogname.wordpress.com URL and thought to yourself – FREE blog? NOT having a customized domain name that truly reflects your blog topics is a big turnoff!
Spend the less than $10 per year it takes to own your own domain and self-host your blog. When I see someone’s blog URL isn’t customized, I move on and don’t value the information they’re sharing. I’m 99% sure other serious bloggers do the same.
Time to get to work!
If any of the above applies to you, it’s time to get to work. Procrastinating on making these changes only continues to hurt you. Spend the time and money it takes to get a good blog moving in the direction of a great blog. If you identify with making any of these mistakes, the time is now to improve!
There are resources out there to help. I recommend my Blogging Tools and Tips Pinterest group board as a good place to start. There are over 2,000 pins strictly about blogging from seasoned professionals on this board. Sort through them and see if any of them strike a chord with you.
I’ve found unending value from reading how others do things and applying what I’ve learned to my own site.
Until next time!