Blogging is fun, but hard work. All of the time and effort going in to making our posts the best they can be seems to be a waste when we don’t get any views or comments on them. If you aren’t seeing movement in the right direction, then it’s time to set specific goals to help get you there.
I am always treating my blog like it’s a business, and along with that mindset have set up specific goals for my own blog that help me progress and improve both my content and my traffic. If you really want to learn how to boost your blog traffic and eventually start earning money from your blog, don’t go anywhere else!
This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I have recommended. Thank you for your support!
1. ONLY WRITE QUALITY CONTENT
Writing and publishing quality content is the most important goal I’ve set for myself. It’s more important to me than driving traffic and monetizing my blog. I’ve made a commitment to myself to only write valuable content that my readers can use and find helpful. Some bloggers throw out 15+ posts per week. This isn’t me. If I only post once a week, it’s worth it to me if that one post is high-quality and generates tons of interest. I put a lot of time and effort into each post I write. Sometimes it takes me 2-3 days to write one blog post, but I’ve realized that’s okay. My readers would rather wait an extra day or two for the next post so that they are getting my best effort.
Writing quality content takes practice. You’re not going to write an award-winning blog post your very first time out of the gate (but it’s possible!). In order to really put out quality content, you have to understand what your readers want and then give it to them in a format they’ll love. I think most bloggers think they are limited to just writing down words in a blog post, but it could also be a video on YouTube, a poll on social media, or even a simple email blast to your subscribers. Be creative! Don’t be afraid to try new things and shake it up!
2. INVEST IN BLOG GROWTH TOOLS
A second goal I have is to invest in blog growth tools (free or paid) that will benefit my blog. One of the best decisions I’ve made for my blog is investing in Tailwind. Tailwind has allowed me to bulk schedule my pins to multiple group boards with ease, so that I can focus on other aspects of my blog. If you haven’t tried Tailwind yet, click here for a free month.
Tailwind Tribes are also a great forum for sharing your content with others. The great thing about Tribes is that you don’t have to have Tailwind to use them (but it helps!). Tribes are kind of like blogging groups. Each are created for a specific topic or topics, and the users join and share content that fits the group’s topics. Feel free to join my Tailwind tribe!
3. IMPLEMENT A SMART AFFILIATE MARKETING PLAN
My affiliate marketing plan is crucial in both driving income and not pushing readers to hit the “unsubscribe” button. Too many banners and links and I come across as just trying to make a quick buck, and more importantly, not genuine. I’ve made a commitment to only share affiliate links for products and services I use or recommend.
4. CREATE A FREE EMAIL COURSE
I finally accomplished one of my main goals – creating a free email course. With the help of Mailchimp, I was able to create a 7 day course called “How To Create A Profitable Blog. Creating an email course was very important to me because I knew I had a lot of valuable information I wanted to share with my readers. The course went live last week and I already have several subscribers.
5. INCREASE SHARING ON SOCIAL MEDIA
Over the past two years of blogging, I’ve learned that the more presence I have on social media, the more traffic and engagement I see on my blog. Today, I promote my blog posts on Facebook, Twitter, Instagram, and StumbleUpon. I’m also active in many blogging Facebook groups, which are great ways to increase engagement and meet new bloggers.
6. IMPROVE MY SITE’S VISUAL APPEARANCE AND PERFORMANCE
I never realized how important the visual layout of my blog really was for driving and retaining traffic. I’ve installed theme after theme, plugin after plugin, logo after logo, in hopes to find the perfect setup. Site functionality and speed are both so important in retaining traffic. A site that takes more than about 2-3 seconds to load easily loses traffic. There are several sites where I like to regularly test my site’s speed: WPEngine, Pingdom, GTMetrix, UPTRENDS. Alongside the theme, I’ve also improved my web hosting by moving from eHost to SiteGround. To keep it simple, I moved away from the Jetpack subscribe plugin and opened up a Mailchimp account.
7. SEND A REGULAR NEWSLETTER
Now that I’m signed up with Mailchimp, one of my goals for growing my blog is to increase my newsletter subscribers. My mailing list is the gateway to connecting and engaging with my readers. I send out a weekly automated email tied to my RSS feed so that readers can catch up on all the posts for the previous week. If I have a really good deal, or exciting news, I send separate emails to my mailing list letting them know.
8. PARTICIPATE MORE IN FACEBOOK GROUPS
Facebook groups have been a very good lifeline between me and other bloggers. I’ve gained so much knowledge of the blogging world just by participating in my Facebook groups. If you haven’t yet joined any groups, you should get started today.
There you have it! These are just a handful of the goals I’m working on right now to build my traffic and grow my blog. I look forward to the next post so that I can share many of the other goals I’m working on today.
Do you have a set list of goals you are working on to boost your blog? Please let me know in the comments section below.