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If you are like me, you are searching for ways to increase blog traffic, but have tried just about everything. It’s frustrating to not gain readers after writing what seems to be a high quality blog post. Don’t give up. There are ways to boost traffic. Have you tried any of these before? If not, it’s a great time to shake things up on your blog.
1. Write a lot of content
Have you ever visited a blog in 2017 that hadn’t seen a new post since 2015? It’s frustrating. The more new and fresh content you write, the more traffic you will generate. All of the search engines like to see freshly written posts, thus sending your posts higher up on the results list. My personal rule of thumb is to write 2-3 new posts per week, and spend the rest of the time promoting content.
2. Stay active on social media
Social media is one of the primary drivers of traffic to my blog. Even if I haven’t written a new post during the week, I still share my older content throughout my different social media channels. I repeatedly share current and past content so that as many people as possible get the opportunity to read and share it.
3. Don’t write about any random topic under the sun
While you may enjoy writing about sports, fitness, travel, or kids, if your main blogging niche is about blogging and writing, don’t go off topic. Remember, you’re writing your content for your readers, not yourself. I’m not saying you can’t have a self-focused post every once in a while, but this should be rare.
4. Don’t overlook SEO
There are tons and tons of articles on the internet about proper usage of keywords. There are also other articles claiming that keyword strategies aren’t as important as they used to be, but this is not true. Developing a keyword strategy for each post is crucial in drawing in as much search traffic as possible. Put keywords in all of the right places, such as your headline, URL, and of course, in your content.
5. Consider guest posts
Allowing guest posts on your site can be a good way to get your site out to more readers. Contributors to your site often share their post with their readers, thus increasing views on your blog. If you are going to allow guest posts, come up with a set of guidelines and stick with them.
6. Repurpose old blog posts
You may remember my older post about how to revitalize old blog content, but it remains true today. Your content can serve more than one purpose through more than one medium. Imagine taking a blog post and turning into a video, like I did with my Tailwind tutorial video. You can also take a tutorial post and turn it into a slideshow to share on SlideShare. Consider different ways to convert old content into new mediums.
7. Tackle current topics related to your niche
Seek out what other readers are searching for and write a blog post that answers their questions. Not only will this give you a lot of search traffic, but it will set you up as an expert in your niche. Scour Facebook and new sites to look for topics in your niche. You’d be surprised at how much information you’d be able to find after a 15 minute search on Facebook. Try it!
8. Push content continuously
It’s not enough to push your content once and forget about it. Social media is constantly changing. Set a social media sharing schedule and stick to it. Repetitive and constant sharing of content is crucial to keeping readers interested.
9. Increase your Pinterest presence
It’s no surprise that Pinterest can be a great source of traffic if you implement a solid strategy. Since its inception years ago, Pinterest has grown into a content sharing mega force. Create boards on Pinterest that match up with the content you are sharing on your site. Even better, invest in automatic pinning tools, such as Tailwind, to maximize exposure and make the pinning process simple.
Join group boards on Pinterest to extend the reach of your pins. I run a Blogging Tools and Tips board with over 100 collaborators and 7k pins. Come join us!