This post contains affiliate links, which means I’ll make a little bit of pocket change to keep this blog up and running when you make a purchase through them. Thanks as always for your support!
Hello friends! Today’s post is all about earning affiliate income. Since many of us bloggers need a little additional income to keep our blogs up and running, we run to affiliate marketing as one of those income sources.
I don’t claim that affiliate marketing is easy. It’s not. It takes a solid writer and consistent promotion (in the right places) to see any newsworthy results.
Today, I’m going to talk a little about my affiliate marketing strategy, and how that strategy has paid off with my best program, Candy Club. I hope today’s post gives you good insight on the success you can have if you work hard, implement the right strategy and never give up.
Affiliate Marketing is Hard Work
I have to admit that taking part in an affiliate program takes a lot of work, and that the results you expect to see don’t always happen. I’ve read a lot of other blog posts claiming that they earn over $10,000 per month from affiliate marketing. Do I believe that hype? Not necessarily.
But, it doesn’t mean that you can’t earn a nice side income simply by promoting a merchant’s products on your website and through social media. When done right, and promoted effectively, there is the potential to earn solid income.
I’m here to testify that the claims that simply throwing links and banners up on your blog just aren’t true. Your readers aren’t going to make purchases simply because you threw a link up.
Readers are smart. They research intensely about a product they are planning to purchase. The idea that thousands of dollars roll into a blogger’s account without that blogger doing hard work is a fabricated lie.
I’ve been very successful with some of the affiliate partnerships I’ve made, and not so successful with others. Products that I have tried and learned a lot about lead to better review posts I’ve been able to write, which leads to giving my readers the opportunity to make a more informed decision.
It Takes the Right Strategy
Like I said earlier in this post, throwing up banners and links on your site simply doesn’t work. Yeah, you might get lucky from time to time with one or two clicks spread months apart. One or two clicks isn’t worth the time so why do half the work and cross your fingers?
Affiliate marketing takes the right strategy. As in any sales situation, presenting your readers with the value a product offers is the best way to convert clicks into sales. Sending your readers to a merchant’s site means that you love that merchant’s products, believe in them, use them and trust them because of the value it gives you.
Potential shoppers want value too. They don’t want to buy a low-quality product. Since this is 100% true, why would you advertise low-quality products on your blog?
Building trust is crucial in converting those clicks to sales. That’s why I’m going to talk about Candy Club later in this post. By actually experiencing the product and discovering its value, I can share that knowledge truthfully with my readers and build their trust that I’m not pitching them a worthless and terrible product.
So, how do you accomplish building value, trust and loyalty?
Write Valuable Content. I wasn’t writing content that drove value and trust in my readers. I was simply throwing up the links on my site and crossing my fingers that someone would click and buy. It didn’t happen. Once I started writing longer posts and giving my readers what they were looking for, affiliate clicks increased, and so did my sales!
Be Honest. So many bloggers struggle with writing honest reviews about a product. They are afraid that if they write a negative review that they are going to hurt their relationship with the merchant.
If you were buying a used car from a salesman who told you the car was in perfect shape, but when you drove it off the lot, it fell apart, how would you feel? You’d feel misled.
If a product has flaws, and every product does at some level, it is your duty as a blogger to speak the truth about those flaws so that your readers can make an informed decision before making the purchase.
Don’t Over Promote. When you promote a product too much, you are going to come across as less trustworthy and more spammy. The last thing anyone wants to do is land on a blog post expecting to find valuable information, but instead find pop up ads, misleading links, and trickery to get you to click on something.
Use a balanced approach. My rule of thumb is one affiliate link per 1,000 words. If you can shoot for that, you are headed in the right direction. Too many links, and your site heads down in search rankings. Sites like Google look down upon sites with too many affiliate links. Don’t be one of those victims!
Work Hard and Never Give Up
One of the biggest lessons I’ve learned as a blogger is to not give up on anything. When I first signed up with ShareASale, I didn’t earn anything for MONTHS. I thought to myself that I had just wasted time. The big fat zero in my account was depressing.
Then, I started doing massive searches on the internet for ways to effectively promote affiliate links. I quickly realized I wasn’t doing half the things I needed to do to really drive sales.
And Then Came Candy Club
Candy Club was one of the first affiliate programs I joined, and is now my top-performing program of all the programs I have in my repertoire.
If you are a member of ShareASale (or even if you aren’t yet), make Candy Club one of your top priorities to join. They are an easy product with great creatives that convert clicks to sales.
Let’s learn a little more about what Candy Club is, what their commission rates are, and how I’ve earned good income by promoting their services.Start earning money by promoting Candy Club. Read my post to learn how. #candy #food #monthlyboxes #chocolate #sweets #treats #sours #subscriptionboxes Click To Tweet
What is Candy Club?
Candy Club is a subscription box service that delivers delicious premium candies right to your doorstep every month. They select only the best candies from all over the world, and make them available to you at a great price.
Where to Become a Candy Club Affiliate
You need to be a member of the ShareASale network in order to apply to become a Candy Club affiliate. Once you are registered with ShareASale, you can search for Candy Club and submit your application to take part in their affiliate program.
Once Candy Club approves you as an affiliate, you will have access to their creatives to begin promoting them on your site.
Candy Club’s Commission Rates
Sale Commission: $15 per sale
Lead Commission: $0 (Candy Club doesn’t offer lead commission)
Global Commission Rules:
How I’ve Earned Income From Candy Club
Sharing my personal experience with Candy Club with my readers and through social media has generated sales for me. The best way to convert any affiliate link into a sale is to share a product you use and love. The best reviews are ones that go into great detail describing all factors of a product.
So, how do I generate sales for Candy Club?
Review Post: I wrote a review about my experience trying Candy Club. In this post, I included affiliate links within the text and several banners. Most of my sales for Candy Club have been generated by visitors clicking on these links/banners. I regularly share this review post in large blogging groups, which generates a lot of visibility and traffic.
Social Media: Social media promotion has generated a lot of clicks and a good amount of sales. I primarily share on Facebook and Twitter.
Resources Page: On my blogging resources page, I included a section of my favorite affiliate products and included Candy Club in the list. My resources page gets promoted through social media, through regular mentions in my other blog posts and gets featured in my blog’s sidebar.
Email Blasts: When Candy Club pushes new promotions onto ShareASale, I create new email campaigns in MailChimp and send them to my subscribers.
Word of Mouth: Remember regular human contact? Yeah, it’s still out there. I’ve told my friends and family about how awesome Candy Club is, and generated sales that way. They, in turn, told their friends and family, and wallah…more sales!
How Much Have I Earned?
In just under a year promoting Candy Club, I’ve earned a total of $199 over 10 transactions. I know this doesn’t seem like a lot, but at $15 per sale, it’s a good deal. The key is to find more than one great affiliate program like Candy Club and promote to your readers.
My latest transaction was yesterday. I love how ShareASale gives me details on how much was spent, what banner or link was clicked and when it will lock:
Promoting affiliate products takes hard work, perseverance and a lot of time. Don’t be fooled by others who say you can earn 10,000 in your first month. The chances of that happening are slim.
But, you can definitely set your blog up for success now and put it on autopilot. The more valuable content you write that has great product placement inside, the better conversions you will see.
The key is to be honest and trustworthy. The more of an expert you become in your niche, the greater impact and influence you will have with your readers. Steer clear of crappy products and poor affiliate programs. Only promote what you would/or do use.
Are you ready for more?
Learn more about how to make money on your blog by purchasing my new eBook, How to Start a Profitable Blog. In my book, I talk a lot about the steps to take to monetize your blog and set it up for constant success.