It’s no secret we all want massive attention on our blogs. Unfortunately, it doesn’t always happen, and we get frustrated. Don’t fear, my friend!
There are definitely great strategies out there to deliver the activity you are looking for, and it doesn’t take a professional blogger to do it!
1. Write Great Content
No one is going to comment on a boring or poorly-organized blog post. Would you? The best way to get great comments on your blog is to write great content. How do you do that?
2. Pick a topic that immediately draws in the reader
If you started a blog in a niche with a lot of interest, you are going to have to come up with ways to make a common topic interesting and different from other bloggers who are writing about the same thing.
For example, if you run a parenting blog, and are writing a post about baby sleeping habits, how do you make that post different than other similar posts?
If I’ve read one post about baby sleeping habits, I’ve read them all. Show me you’re different by offering up a unique take on a very common issue.
3. Use captivating titles and headlines
What makes you click on an article if you were browsing a popular news site? Probably the article’s headline, right?
To get comments on our blog posts, we need to entice our readers to click on our articles and make it irresistible for them to avoid what we have to say.
4. Organize your thoughts
Blog posts that are all over the place with no real direction will get few, if any, comments on them.
You all should know by now I’m a big outline supporter. Using an outline forces you to put your thoughts down on paper in an orderly fashion.
Every post should start off with a compelling introduction, a well-organized body and a fantastic call-to-action. An outline helps you visualize all of these elements and see them in writing.
5. Write about what you know
If you don’t know anything about a topic, why the hell are you writing about it? Don’t waste your readers’ time by writing nonsense.
Also, don’t pretend to be an expert on a topic you know little about. The last thing you’ll see me write about on this blog is fashion.
I know nothing about it nor nothing about the industry itself. Stick with what you know and your readers will be drawn to what you have to say.
6. Ask for comments
It doesn’t take a genius to figure out the best way to get what we are asking for is to simply ask. Blogging is no different.
Most of the time, your readers can’t read your mind. They can’t always know you are looking for comments. So, ask for them.
Make it a part of your regular call-to-action structure to ask for comments. Give them an incentive to respond (such as a freebie).
7. Ask a question
Want comments on a blog post? Simply ask a question and encourage your readers to post honest answers. Better yet, offer to share those answers in a follow up blog post.
You don’t have to limit asking questions to only your blog. Ask questions on social media and write a blog post based on the answers you got.
8. Respond to comments
Want to start a great conversation in your comments section? Respond to the comments you do get.
There really is no excuse for ignoring comments on your site. Your readers are taking the time to show interest in what you have to say, so take the time to provide meaningful responses back to them.
Who knows? Maybe you’ll make a new friend and spark up a valuable networking relationship!
9. Write a controversial post
If you want to spark debate and interest in what you say, nothing does that better than a good controversial post.
Pick topics that are edgy and are sure to touch a nerve. The more controversial, the more response you can expect to get.
Just make sure to remember not to cross lines in terms of sexism or racism. Keep it edgy, but stay within respectable lines.
10. Post less often
If you are cranking out 3 or 4 posts per day, that’s simply too much content for your readers to absorb. I try to stick to 2-3 posts per week as a general guideline.
The more you post, the more down the page your content gets pushed. Focus on writing longer and detailed posts versus short and simple posts.
The more value and depth you provide in a post, the more you will invoke your readers to respond.
11. Host a giveaway
Nothing generates interest like a good giveaway. Make sure the product/service you are giving away is worth your readers’ time and interest.
My general guideline is that my giveaway products are worth no less than $75. Make sure that your readers will love the product before you offer it up for a giveaway.
Looking for a good app to use for your giveaways? I use RaffleCopter.
12. Share to the right places
Are you sharing to places where your readers hang out? Social media is a gold mine to draw in readers to your blog.
Forum-based sites, such as Reddit or Quora also have people asking questions looking for answers.
If you are an expert in that topic, responding to those questions is a great way to generate interest in your site (and it helps get your name out there!)
13. Offer great products and services
If you are constantly offering great products and services to your readers, you’ll begin to draw in their trust to what you have to say.
More likely than not, these readers will be engaged enough to comment about the product if they’ve had a chance to use it.
Make sure the products and services you are recommending are 1) valuable 2) related to your blog topics 3) something you’ve used.
14. Create a video series
I have to admit that video blog posts are not at the top of my list right now, but a goal of mine in 2018 is to start a regular web series that touches on similar topics from my blog.
Letting your readers see you and interact with you real time is a fantastic way to draw attention to your site.
Comments will come if you have well-organized, interesting and unique videos.
Hey, I get it, it’s tough out there. But, anyone who follows the 14 tips above will surely be able to see an increase in blog comments.
Keep in mind that the comments that you get don’t have to be limited to your blog posts. You can get comments on Facebook, Twitter, Pinterest, etc.
Wherever you do get comments, thank the submitter and respond immediately!
What are the things that you do today to get comments on your blog? Let’s get a discussion started!