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There are so many ways to try to stand out and shine as a blogger, but no way is better than having a well-prepared media kit. Your media kit is like a resume. It highlights all of your blogging accomplishments and puts all of your numbers out in the open for all to see.
Whether you’ve been at this blogging thing for a while, or you are a newbie, a well-prepared and professional media kit will greatly contribute to the extra edge you need to shine. After all, don’t you want sponsors and potential clients to see the value of your blog? Of course you do! A media kit puts your blog in the spotlight and helps to enhance your brand.
I won’t lie to you. I’ve created 2 media kits since I started blogging and quickly came to the conclusion that they take some time, thought, and brainstorming to create. Sure, you could download a pre-made template from the internet, change a few words, and boom, you have a media kit. But, I’m here to tell you, having a media kit that is unique is important. Creating a media kit that doesn’t look like the rest will help you stand out even more.
The process of making a media kit doesn’t have to be hard. You don’t have to pull your hair out at the very thought of creating one. All you need is the right information, a word processor, and a little bit of creativity.
WHAT IS INCLUDED IN A MEDIA KIT?
A media kit, like a resume, should only highlight the important information and accomplishments you’ve achieved on this grand blogging journey. Sure, you could throw up a few stats from Google Analytics, but brands and sponsors want to know more than that. They want to see the heart of who you are and what you have to offer them. You want to make your media kit work for you.
I’m going to go into depth with several quick and simple steps to create your very own media kit. Let’s get started!
ROUND UP EVERYTHING YOU NEED
To create your media kit, you will need:
- A professional photo of yourself. Don’t use a picture of your wild drinking night the night before. Use either a professionally made head shot, or take a quick selfie on your phone.
- Blog logo. Surely you already have a blog logo, right? If not, now’s the time to jump onto Canva or Photoshop and make one!
- Several of your favorite blog photos. Scroll back to the beginning of your blog to find only the best photos. 2 or 3 of them will work.
- A list of everything you write about in your niche. For example, I’d include keywords such as: parenting, blogging, Catholicism, or sports.
- Blog stats. Hopefully you already have Google Analytics installed. If you do, it’s so much easier to gather this information. We want to include total unique visitors, total page views, demographics, social media followers, etc. Don’t list a gazillion social media stats either – just list your main accounts. For me, I would list Facebook, Twitter, Pinterest, and Instagram. I do have other social media accounts for my blog, but these do not contribute nearly as much traffic as the other 4 do.
WRITE ABOUT YOURSELF
The first section you want to include is information about you and why you created your blog. Who are you? Did you go to college? What’s your family like? What are your interests? And your blog… What’s the title? What do you write about? What problem(s) are you trying to solve? Do you review products? Do you provide resources to your readers? This is the section to “talk up” your blog. Basically, tell your readers why they should take an interest in reading what you have to say.
It’s important to tie something personal about YOU in with your media kit’s introductory paragraph. Don’t just state in the third person. Talk about you – what drove you to create the blog? Tell readers why you love connecting with others.
This section should also include the professional photo I was talking about earlier. Use an up-close and personal photo to connect with your readers. Absolutely nothing of you taken far away. We want others to see who we are.
DESCRIBE YOUR BLOG
This is your chance to tell your readers about your blog. What subjects do you write about? What’s the theme of your blog? Here’s a good place to list a few of your most popular posts. Brands also want to know who reads your blog. You should know this. To whom do you cater your posts? Go beyond regular statistics in this section. This section makes or breaks your blog. Spend a lot of time here. Don’t skimp on the important information.
PRESENT YOUR BLOG’S STATISTICS
Pull out all of your Google Analytic stats for this section. You want to show all of the information potential sponsors and/or brands will want to know. In this section, include:
- Monthly unique visitors
- Monthly total page views
- Total number of subscribers
- Social media accounts and followers/likes
Stats are constantly changing, so a good rule of thumb that I follow is to update these on a monthly basis. Keep stats current – especially if they see a large increase. Some brands will only work with you if you have a certain number of followers. On the flip side, if you only have 10 Google+ followers, leave it off of the media kit. Only show stats that are impressive.
DETAIL YOUR SERVICES
All media kits need a section outlining all of the products/services you offer. Think of this section as advertising and providing the terms of your services. Include things such as the following:
- Rates for ads. If you offer several sizes of ads on your blog, detail all of the different rates and customization options.
- Do you offer giveaways? List any fees you charge as well as the terms and conditions for the giveaway.
- If you provide product reviews, list your terms for receiving, returning and/or keeping the product being reviewed.
- Explain where you display ads on your site.
- Payment methods and policies
CALL TO ACTION
At the end of your media kit, you want to create a “Call to Action” section to tell your readers what the next steps are. How do they get in touch with you? What’s your turnaround time?
The last thing readers or brands want to see is just a few pages with words. Drop in a few of those pictures we pulled earlier. Only the best of the best images should make it onto your media kit. If you have access to editing software such as Photoshop, Canva, Picmonkey, etc, USE THEM TO YOUR ADVANTAGE. Make the images look and feel professional, and make sure they tie into your brand.
Before you finalize your media kit, check spelling and grammar several times to make sure there are no errors. Set it aside for a few hours and come back to it later with fresh eyes. You can never check it over too many times.
SAVING YOUR MEDIA KIT
Convert your media kit to a PDF file. Most modern versions of Microsoft Word will convert to PDF. If you don’t have Word, there are multiple free sites online where you can convert to PDF. The point here is to NOT distribute your media kit in Word. You do want to keep a Word version for future edits.
DISTRIBUTE YOUR MEDIA KIT
You’ve done all of this hard work, double and triple-checked it, and saved it to PDF. Now it’s time to build a strategy on how you are going to send it out. I saved mine as a link on my blog (Go up to the menu, hover over “Contact,” and then click on “Media Kit.” Have your media kit file ready to send to sponsors/brands when they contact you about your services.
HOW TO MAKE YOUR MEDIA KIT IN WORD
I’ve created a FREE tutorial on how to make your media kit using Microsoft Word. Enjoy!
So, go ahead and try out all of the steps below. If you’d like to show off your media kit to me, I’d be happy to take a look at it! Just send it to firstname.lastname@example.org