This post contains affiliate links
Today we are going to talk about the best ways to get clicks on the affiliate links you place on your blog. Monetizing your blog is exciting, but takes a lot of serious planning and organization to get things working to your advantage.
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There are generally two types of affiliate links that bloggers are given when they enroll in an affiliate program. Banner ads are the most common because they are easy to throw up on the site and they work on their own. Text links require a little more structure and thought as you want the links to fit well within the context of your blog post.
What happens when you have done all of the work of placing the ads and links on your site and no one clicks on them? It’s easy to feel defeated when you see the $0 sitting in your affiliate account. But, giving up too early is never a wise choice. There are things you can do today to position your blog and blog posts to receive higher clicks and revenue.
Let’s take a look at a few tips to help you build your affiliate income.
Focus On Text Links
If you spend most of your time throwing banner ads on your site and then wait for people to click on them, you are wasting your time. While they can provide some source of affiliate income, they tend to make readers feel uncomfortable – especially if you throw banners all throughout your content.
Text links work if you build your content up with quality and value. Mixing in text links that promote the products and services that relate to your content is one of the best ways to drive traffic to your affiliate links.
It’s All About Balance
Posts that have affiliate links in every other sentence tend to cause readers to lose interest and confidence. If you are writing a post about a product, it’s not necessary to include the affiliate link every time the word comes up in the content. Putting too many links in your post will get flagged by search engines as spammy content (that’s bad).
Create a plan before you start to monetize your blog and stick to it. Decide how many affiliate links are allowed in each post and make sure the post focuses on your readers’ interests before your desire to earn income. A well-balanced plan of attack will set you up for success down the road.
Place Links Above the Content
Have you ever considered placing your links above your content? It’ll be the first thing readers see, and they won’t have to scroll all the way through the post looking for them. You can dramatically increase your click through rates by placing the links in a spot where your readers are sure to look – the top of your post.
Cloak Those Ugly Affiliate Link URLs
The affiliate links you are given look something like: http://www.shareasale.com/r.cfm?B=992347&U=1350177&M=50947&urllink=. These links make it easy for your readers to hover over and see that they are affiliate links. There are several ways to get around these ugly links. One way is through a plugin called Pretty Link Lite. Pretty Link Lite is a WordPress plugin that allows you to use your own shortened URLs. Pretty Link also tracks clicks and tells you exactly where the clicks are coming from.
Ask Your Readers
There’s no better way to promote your affiliate links than to simply ask your readers to click on them. If you are writing a product review, ask your readers to click on the affiliate link at the end of the post to learn more about the product. Never end a blog post without a call to action. If you want affiliate links clicked, your call to action is the perfect opportunity to promote them.
Expand Your Reach
By now, I hope you know that as a blogger, you can’t just write a post, hit publish, and then recline on the couch. While Netflix and chill sounds like a great idea, the fun in blogging is just beginning after you hit publish. Expanding your reach as a blogger will benefit you in more ways than just clicks on your affiliate links. Posting in group boards, Facebook groups, social media accounts, and sending out emails all lead to more traffic, which in turn leads to higher visibility on your affiliate links. A big rule about promoting your affiliate links in social media is to make sure you are disclosing your affiliate links.
Recommended: Can I Share Affiliate Links on Facebook and Twitter?
Write to Persuade
While affiliate marketing isn’t usually face-to-face, there’s still a strong level of sales and persuasiveness needed to encourage readers to click on your links. You can see a major difference in, “I won a million dollars yesterday,” and “how would you like to win a million dollars?” Asking your readers direct and persuasive questions encourages them to find out more by clicking on your links. Ok, so the million dollar question is a little overboard, but it illustrates the type of marketing to focus on when crafting your posts.
Be careful, though, not to come across too salesy. No one wants to be hassled to buy something. Ever been to a car dealership? I’m sure you can recall the different types of sales tactics salesmen used to try to push you to buy. You don’t want to do that with affiliate links. Make the link flow naturally in your post and steer clear of the advertising lingo. Readers have no obligation to buy anything from you. It’s your job to encourage them to click on your links.
You Can Do It!
It can be a little overwhelming trying to implement a solid game plan for advertising your affiliate links, but with a little structure, perseverance, and confidence, you’ll be seeing your sales increase in no time.
What’s worked well for you? Are there tips you’d recommend I add to this list? Let’s start a conversation below!