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It’s that time again to start planning my goals for this year. I realize we are almost through February, but there’s still A LOT of blogging time left in 2018! Writing down my goals helps me to visualize where my blog is, where I want it to go and how I want to get there. Sharing these goals with you holds me accountable to work towards them and report my progress.
I’ve been blogging in my spare time for just over 3 years now, and I can honestly say I never thought I would still be doing it today if you asked me in 2015. The goals I’m listing below are definitely subject to change as my blogging availability changes throughout the year. The goals I have for myself may not work for you, so if you try them and find no success, don’t look down on yourself. But, if you do try some of them and they work like a charm, let me know!
Here are my 2018 goals!
Write a Business Plan
Like any business, large or small, a solid business plan is a must to provide a firm structure in how it operates. My goal this year is to have a blogging business plan written by the end of March.
Update Old Blog Posts
One of the most important things I do is provide valuable content. Sometimes that content starts to age and become outdated. The last thing I want to happen is for my readers to stumble upon one of those posts and read outdated information. The way I’m going to achieve this goal is by reviewing 10 old posts a month and updating them to 2018 information.
Along with updating the content, I’m going to go back and check for spelling/grammar errors, word length, keyword usage and opportunities to plug in affiliate links. It also never hurts to double check that all the required disclosures are present as well.
Boost My YouTube Channel
Up until now, I really haven’t used videos as a means of communicating my knowledge to my readers. In 2018, I plan on implementing regular videos for my YouTube channel and use it as a significant part of my blog promotion.
I’ve already started watching other blogger videos and taking notes as to how they are presenting their information. It kind of looks overwhelming, but I think that I’m up to the challenge.
I have a mailing list and forms for my readers to subscribe, but I’m only at 25 subscribers today. My goal for the end of 2018 is to have 500 subscribers in my list. I’ve started including my sign up form at the end of new blog posts, and will be going back to my older posts to insert it there too. Increasing visibility of my mailing list opt-in form as well as continuing to write solid content will help me boost my subscribers list.
Cosmetic Site Updates
As you can tell, if you are a regular site visitor, I’ve already started making cosmetic updates to my site. Using blogging income, I purchased a premium Genesis theme (The Daily Dish) and have customized it to fit my site. I had been using free WordPress themes for the past 3 years, but finally made the leap to a premium theme. If you are looking for fantastic premium themes, I recommend Genesis. You will need to install the Genesis Framework first then purchase child themes.
Another cosmetic change I’m going to be making is with my featured images. I’ve noticed through looking at other blogs that many bloggers use a uniform featured image design. I believe that by using uniformity with my featured images, it’ll help give my site a more consistent look.
Write 2-4 Affiliate Posts Per Week
I’m a member of several fantastic affiliate programs that offer top quality products and services. Right now, I’ve been limiting myself to a few posts a month, but one of my other goals that you’ll see down below is to boost my affiliate income. I’m going to increase the number affiliate posts to a goal of 2-4 per week as long as the products I’m promoting are relevant to my site.
Traffic growth has always been a goal of mine. I’m looking for consistent growth in the positive, and if that’s happening, I know I’m doing something right. I’m very cautious about believing other bloggers who claim to gain 10,000 followers per month. While this might be possible, it’s highly unlikely. I would like to get to a 50,000 page view / 25,000 visitor per month level in 2018.
Restart the “My Kid Just Said” Post Series
A few years ago, I started a blog post series called “My Kid Just Said.” The purpose of the series was to document all the funny things my kids say throughout life. I took a break from it for the last year, but they are still at the age where funny crap still comes out of the month, so I want to capture them so that I can embarrass them later in life.
Increase Monthly Blogging Income
My 2018 income goal is to average $700 a month. I’ve already seen an increase in sponsored posts, advertisements and affiliate income. I’m looking to boost my brand relationships and opportunities to collaborate with other bloggers in order to gain exposure to new income opportunities.
Pinterest Group Board Growth
I’m really happy with the growth of my Blogging Tools and Tips group board on Pinterest. I have over 170 contributors and more than 15,000 pins. My goal for this board by the end of the year is to have 250 contributors and 45,000 pins at the minimum.
Sell My eBook
Yes, I do have an eBook on sale. In fact, I just put it up for sale within the last month so I haven’t seen any conversions yet. My goal is to sell 5 this year. I know that’s a low number, but it’s a good start.
Here we go!!
There you have it! These are my main goals for 2018! Of course, I do reserve the right to modify, remove and add to these as I see fit. I’ll write about my progress along the way as we move throughout the year. Are there any other goals you think I should add? If you are a blogger, what kind of goals do you have for this year?
As always, thank you for visiting my blog and please sign up for my mailing list to stay updated with all the fun!